Integrated Strategic Marketing Plan: Section One - iPhone7


iphone strategic marketing plan

Jul 02,  · Apple iphone Marketing Plan 8 Upgradeable– iPhone software allows new exciting features to be brought in which take advantage of the touch screen . This report comments about the marketing strategy of iPhone. This explains the marketing mix, environment in which iPhone is introduced and segmentation, targeting and the positioning of iPhone. After discussing the strategy, the report concludes with few recommendations to iPhone which may improve the sales of the product. Integrated Strategic Marketing Plan: Section One - iPhone7 By: Eric Knoll. Emily Richardson. Megan Swartzendruber. Kevin Lisboa. Introduction. When you think of iPhone’s you think of one of the best-selling smartphones on the market. In the market of smartphones, iPhones is one of the most desired phones on the market with consumers.

The tough truth of the matter is that there is only room for one brand in the number one spot, iphone strategic marketing plan. And when you hit that spot you have to fight hard to keep it. Most business owners recognise the value in investing in services like SEO, PPC, Social media as well as offline promotional methods like advertising on radio, TV, iphone strategic marketing plan, billboards etc, iphone strategic marketing plan. For many business it becomes a race and the winner is the brand iphone strategic marketing plan invests the most into these advertising mediums.

While most businesses try to out-do their competitors with sheer advertising brute-force, Apple have dared to be different and have reaped the rewards by becoming the top dog globally in the mobile phone niche. Apple do not have a marketing budget. They never advertise their mobile phone products anywhere. They simply do not promote their iPhones what so ever. If you think you have seen Apple advertising their iPhone products you are mistaken. Apple are so clever that they have actually managed to get other companies mainly mobile phone operators to pay for, and execute advertising for them.

Apple iPhone ads are in fact paid for by a network operators who want to advertise that they sell the iPhone. When operators want to tell the world that they sell the iPhones, not only do they pay the bill but Apple slaps a fat stack of strict iphone strategic marketing plan restrictions on the iphone strategic marketing plan that dictated how the ad must look and what information it can contain.

Hence why all ads for Apple products look the same. Apple is the bestselling smartphone year after year, iphone strategic marketing plan.

If an operator breaks the rules, they pay the price. The iPhone is a good product but in terms of spec most iterations of the iPhone have really struggled to match those of the equivalent high end devices by HTC or Samsung.

They use what is known as the Exclusivity Technique. You would have seen this technique used, or maybe even used it yourself before. The Exclusivity Technique is typically executed with relative success by businesses giving a select subset of customers a special deal on iphone strategic marketing plan or services.

For example some companies make certain offers exclusively available to existing customers or Facebook fans. This is the Exclusivity Technique at its most basic form. The exclusivity technique works by making the eligible subset of customers feel special. This creates a better customer business relationship and is proven to increase brand loyalty. Apple have taken this technique and put their own spin on it to develop what has been one of the most successful, and probably low-cost marketing techniques of all time.

Instead of iphone strategic marketing plan a special offer exclusive, Apple made their entire iPhone product range exclusive. So what did Apple do differently with their iPhones? They deliberately restricted the flow of their iPhones to customers and mobile phone providers. Those who wanted one had to cue and sometime camp outside an Apple store. This attracted media attention and generated free publicity for Apple. These restrictions of stock generated tension between those who wanted one and those who had one.

This tension was vocalised openly by anguished customers across the web. The desire was infectious. The device became a rare commodity, a must have gadget. This year Apple not only released the usual limited number of iPhones but of those there were three colour variants of the iPhone 5s. The gold colour was extremely limited in supply making it a talking point and creating a demand even within the subset who were lucky enough to get an iPhone before they sold out.

This means that anyone on a SIM only contract or will need to visit their nearest Apple store if they want a new iPhone. This made them even more determined to get an iPhone, almost as a means of compensating themselves for rejection on some psychological level.

The conflict is verbalised through blogs, forums even in person. It is what keeps the spot light firmly on the iPhone and makes it a perpetually hot topic. Word of mouth has been recognised as the most effective form of promotion for any product or service because of its honesty and non-commercial intent. Apple recognised this and capitalised on it early on. It costs Apple nothing for the world to bicker about whether iPhone is better than any of the Android, Blackberry or Windows flagship devices.

Whether you love of hate iPhones, if you have iphone strategic marketing plan contributed to any online debate about Apple, then you have unwittingly taken part in promoting selling iPhones to the next generation. More Business articles from Business 2 Community :. Get started today with tools to easily build and manage your e-commerce store. Find the right domain name for your business. Build credibility with our business email solution.

Look up the zip code for any U. More From Aflac. First Name. Last Name. Get a Web Site Get started today with tools to easily build and manage your e-commerce store. Register a Domain Find the right domain name for your business, iphone strategic marketing plan. Use Business Email Build credibility with our business email solution. Zip Code Lookup Look up the zip code for any U.



iphone strategic marketing plan


Mar 03,  · Marketing strategy of Apple iPhone nice & differentiated targeting strategies to be a top player in the smartphone market despite having expensive products. Apple follows blue ocean strategy to distinguish & differentiate itself from other smartphone players in the market. Apple's brand is very much that of a challenge. Jan 11,  · Marketing Strategy of Apple Inc – Apple Marketing Strategy January 11, By Hitesh Bhasin Tagged With: Strategic Marketing Articles Apple is the largest brand in the technology industry in terms of its revenue generated as well as its brand ranking. Jul 02,  · Apple iphone Marketing Plan 8 Upgradeable– iPhone software allows new exciting features to be brought in which take advantage of the touch screen .